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A KOOL Origin Story

publicado por Julie Callaghan el
Kool founders hanging out

The story of Kool for Men is one of friendship, serendipity, and, like the infinity symbol in the logo, infinite opportunity.

Kool is a global brand led by four men who have made health, wellness, balance, and connection part of their lives. Though they all hail from different parts of the world, what they have in common is a focus on wellbeing and a devotion to improving the lives of those around us effectively and naturally.

Carlos Calvo Rodríguez and Todd Hewitt met many years ago in Costa Rica, working at Central America’s most famous five-star resort and spa, where their team earned the coveted Condé Nast award for Best Spa in Central and South America. Since then, the energetic duo has conquered the spa and wellness world, having successfully managed the operation of more than 100 spas across five continents, including flagship hotels, resorts, and private residences.

Both have had various global roles in their careers, most recently helming the wellness team at the Shangri-La Hotels and Resorts headquarters in Hong Kong. Todd was overseeing the group’s spa and health club brands, while Carlos was driving their learning and development initiatives. Former vice-chairman of the International Spa Association, Todd is highly regarded amongst industry peers and was honoured twice by Spa Finder as one of the Top 10 Spa Directors Worldwide. Meanwhile, Carlos is a physiotherapist, massage therapist, aesthetician, and feng shui master, as well as an acclaimed spa industry trainer and expert in healing techniques and protocols.

Through their travels to China, Todd and Carlos accidentally interrupted a commercial shoot featuring Chinese influencer KOL Berlin. After apologies were extended and many conversations ensued, they all realized they had a similar vision of developing products for men by men and that the Chinese male was looking for the same products as other men from around the world. A new friendship evolved.

Back in Hong Kong, Todd was looking for a gym to continue his fitness regime and toured a CrossFit facility close to his home led by the gym’s owner, Allen Cai. Three years and many personal training sessions later, Allen became one of the founders, providing the team with valuable insight into what active men need before and after workouts to optimize their training.

As these men came together with a common goal of creating powerful products for men, the dream team—and the idea for Kool for Men—was born. Since the debut this year, the brand has found smashing success and media acclaim for their CBD products, wellness patches, and grooming offerings.

While asking the founders to select a favorite Kool product is a little like asking them to choose a favorite child, they each have a product that works best for them:

  • Todd Hewitt - I love our Instant Freeze Joint and Muscle Rub, which is made with menthol and evokes childhood memories of a concoction my grandmother used on the family farm in Canada to treat muscle soreness and stiffness effectively.
  • Carlos Calvo Rodríguez - My favourite is our soon-to-be-released CBD Hair + Beard Growth products, because although men do not talk about it, we all want to have healthy hair! When you do, you look good and project yourself better. It is easy to use, and it’s already part of everyman’s routine, just that we made it better and with a purpose.
  • Allen Cai - I love our Energy and Focus Soft Gels. As an athlete, business owner, husband and father, the combination of CBD, CBG, Caffeine and Taurine is perfect to keep me focused and maintain my energy levels throughout the entire day. 
  • Berlin Tan - My favourite Kool product is our Energy + I travel extensively throughout Asia, and I love the natural pick-me-up it provides.


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